Evotix
Fostering confidence and change in health and safety
Client
Evotix (formerly known as SHE Software)
Agency
Brands2Life, BRUD Creative
Scope
Brand positioning, naming, visual Identity, brand persona, tone of voice, messaging, brand playbook.
Challenge
Evotix, an ESG business, formerly known as SHE Software (an abbreviation of Safety, Health and Environment) had experienced rapid growth in their early years of development. However, cut-through in the US was not happening at the rate or volume desired. This was primarily driven by a lack of brand awareness and consideration. Upon research, it was evident that a rebrand was essential. Offering an exciting opportunity to develop a new compelling brand positioning and address the outdated brand name and visual identity, which fell behind competitors and other SaaS brands.
Solutions
Giving clients the confidence to transform
A name that reflects transformation
A fresh and charming brand expression
Results
Won a Gold Award for Brand Design Creation at the World Brand Design Awards.
Social posts on LinkedIn witnessed a 1000% increase in click-through rates compared to pre-rebrand communications.
Evotix
Fostering confidence and change in health and safety
Client
Evotix (formerly known as SHE Software)
Agency
Brands2Life, BRUD Creative
Scope
Brand positioning, naming, visual Identity, brand persona, tone of voice, messaging, brand playbook.
Challenge
Evotix, an ESG business, formerly known as SHE Software (an abbreviation of Safety, Health and Environment) had experienced rapid growth in their early years of development. However, cut-through in the US was not happening at the rate or volume desired. This was primarily driven by a lack of brand awareness and consideration. Upon research, it was evident that a rebrand was essential. Offering an exciting opportunity to develop a new compelling brand positioning and address the outdated brand name and visual identity, which fell behind competitors and other SaaS brands.
Solutions
Giving clients the confidence to transform
A name that reflects transformation
A fresh and charming brand expression
Results
Won a Gold Award for Brand Design Creation at the World Brand Design Awards.
Social posts on LinkedIn witnessed a 1000% increase in click-through rates compared to pre-rebrand communications.
Results
Won a Gold Award for Brand Design Creation at the World Brand Design Awards.
Social posts on LinkedIn witnessed a 1000% increase in click-through rates compared to pre-rebrand communications.
Evotix
Fostering confidence and change in health and safety
Client
Evotix (formerly known as SHE Software)
Agency
Brands2Life, BRUD Creative
Brand Positioning
Naming
Brand Persona & TOV
Messaging
Brand Playbook
Visual Identity
Challenge
Evotix, an ESG business, formerly known as SHE Software (an abbreviation of Safety, Health and Environment) had experienced rapid growth in their early years of development. However, cut-through in the US was not happening at the rate or volume desired. This was primarily driven by a lack of brand awareness and consideration. Upon research, it was evident that a rebrand was essential. Offering an exciting opportunity to develop a new compelling brand positioning and address the outdated brand name and visual identity, which fell behind competitors and other SaaS brands.
Solutions
Giving clients the confidence to transform
A name that reflects transformation
A fresh and charming brand expression
Results
Won a Gold Award for Brand Design Creation at the World Brand Design Awards.
Social posts on LinkedIn witnessed a 1000% increase in click-through rates compared to pre-rebrand communications.
