BNP Paribas
Exploring nuanced finance attitudes and behaviours
Client
BNP Paribas
Agency
Rufus Leonard
Scope
Nationally representative quantitative study, mapping financial needs and behaviours, consumer persona profiles
Challenge
In support of a wider business transformation and a new brand positioning of BNP Paribas' personal finance brand 'Creation' (which I also helped define), BNP Paribas needed to develop a richer attitudinal understanding of UK personal finance consumers, one that can link with existing Experian data in order to develop meaningful targeted marketing.
Solutions
A nationally representative consumer survey
Identifying key audience segments
Creating rich persona profiles
Results
BNP Paribas
Exploring nuanced finance attitudes and behaviours
Client
BNP Paribas
Agency
Rufus Leonard
Scope
Nationally representative quantitative study, mapping financial needs and behaviours, consumer persona profiles
Challenge
In support of a wider business transformation and a new brand positioning of BNP Paribas' personal finance brand 'Creation' (which I also helped define), BNP Paribas needed to develop a richer attitudinal understanding of UK personal finance consumers, one that can link with existing Experian data in order to develop meaningful targeted marketing.
Solutions
A nationally representative consumer survey
Identifying key audience segments
Creating rich persona profiles
Results
Results
BNP Paribas
Exploring nuanced finance attitudes and behaviours
Client
BNP Paribas
Agency
Rufus Leonard
National Quantitative Study
Mapping Needs and Behaviours
Consumer Profiles
Challenge
In support of a wider business transformation and a new brand positioning of BNP Paribas' personal finance brand 'Creation' (which I also helped define), BNP Paribas needed to develop a richer attitudinal understanding of UK personal finance consumers, one that can link with existing Experian data in order to develop meaningful targeted marketing.
Solutions
A nationally representative consumer survey
Identifying key audience segments
Creating rich persona profiles
