Omdia
Creating a brand greater than the sum of its parts
Client
Informa Tech, Omdia
Agency
Brands2Life, Foster&Company Brand Consulting
Scope
Brand positioning, naming, brand persona, tone of voice, messaging, visual identity, brand playbook.
Challenge
In May 2019, Informa Tech, a tech-focused professional service business offering various B2B services (media, events, training, and research), acquired IHS Markit Technology, a global leader in research, analysis, and strategic guidance for the technology, media, and telecommunication sectors. This acquisition solidified Informa Tech's position as the fourth-largest research provider in the market, following Gartner, Forrester, and IDC. With Informa Tech already hosting several technology research brands, the merger presented an opportunity to optimise brand strategy for its next phase of growth. More specifically, four key questions needed to be answered: • How many brands do you need? • What should the central story be? • Which brand name/s should you use? • How can we engage and unite +400 analysts and consultants in the process?
Solutions
A unifying idea at the heart of the brand and business
A name that connects the dots
An open and engaging employee-focused programme
A visual break away from category norms
Results
Winner of Best Corporate Re-Brand following a Merger or Acquisition at the TRANSFORM Awards.
Post-rebrand customer feedback survey results pointed towards higher brand awareness of Omdia than Gartner. With seven out of ten customers were already familiar with the Omdia brand and 75% rating Omdia as important or very important in making strategic decisions.
Omdia
Creating a brand greater than the sum of its parts
Client
Informa Tech, Omdia
Agency
Brands2Life, Foster&Company Brand Consulting
Scope
Brand positioning, naming, brand persona, tone of voice, messaging, visual identity, brand playbook.
Challenge
In May 2019, Informa Tech, a tech-focused professional service business offering various B2B services (media, events, training, and research), acquired IHS Markit Technology, a global leader in research, analysis, and strategic guidance for the technology, media, and telecommunication sectors. This acquisition solidified Informa Tech's position as the fourth-largest research provider in the market, following Gartner, Forrester, and IDC. With Informa Tech already hosting several technology research brands, the merger presented an opportunity to optimise brand strategy for its next phase of growth. More specifically, four key questions needed to be answered: • How many brands do you need? • What should the central story be? • Which brand name/s should you use? • How can we engage and unite +400 analysts and consultants in the process?
Solutions
A unifying idea at the heart of the brand and business
A name that connects the dots
An open and engaging employee-focused programme
A visual break away from category norms
Results
Winner of Best Corporate Re-Brand following a Merger or Acquisition at the TRANSFORM Awards.
Post-rebrand customer feedback survey results pointed towards higher brand awareness of Omdia than Gartner. With seven out of ten customers were already familiar with the Omdia brand and 75% rating Omdia as important or very important in making strategic decisions.
Results
Winner of Best Corporate Re-Brand following a Merger or Acquisition at the TRANSFORM Awards.
Post-rebrand customer feedback survey results pointed towards higher brand awareness of Omdia than Gartner. With seven out of ten customers were already familiar with the Omdia brand and 75% rating Omdia as important or very important in making strategic decisions.
Omdia
Creating a brand greater than the sum of its parts
Client
Informa Tech, Omdia
Agency
Brands2Life, Foster&Company Brand Consulting
Brand Positioning
Naming
Brand Persona and TOV
Messaging
Stakeholder Engagement
Brand Playbook
Challenge
In May 2019, Informa Tech, a tech-focused professional service business offering various B2B services (media, events, training, and research), acquired IHS Markit Technology, a global leader in research, analysis, and strategic guidance for the technology, media, and telecommunication sectors. This acquisition solidified Informa Tech's position as the fourth-largest research provider in the market, following Gartner, Forrester, and IDC. With Informa Tech already hosting several technology research brands, the merger presented an opportunity to optimise brand strategy for its next phase of growth. More specifically, four key questions needed to be answered: • How many brands do you need? • What should the central story be? • Which brand name/s should you use? • How can we engage and unite +400 analysts and consultants in the process?
Solutions
A unifying idea at the heart of the brand and business
A name that connects the dots
An open and engaging employee-focused programme
A visual break away from category norms
Results
Winner of Best Corporate Re-Brand following a Merger or Acquisition at the TRANSFORM Awards.
Post-rebrand customer feedback survey results pointed towards higher brand awareness of Omdia than Gartner. With seven out of ten customers were already familiar with the Omdia brand and 75% rating Omdia as important or very important in making strategic decisions.