Client
Reckitt
Agency
Rufus Leonard
Scope
Brand audit mapping, cultural & competitor insights, collaborative workshops, brand positioning, brand principles, tone of voice, messaging, visual identity, global brand guidelines
Dettol is one of the world’s most trusted hygiene brands, but its execution varied significantly across markets. Different styles, fragmented strategies and inconsistent creative meant the brand often lacked the global coherence expected of a category leader.
Client
Reckitt
Agency
Rufus Leonard
Scope
Brand audit mapping, cultural & competitor insights, collaborative workshops, brand positioning, brand principles, tone of voice, messaging, visual identity, global brand guidelines
Dettol is one of the world’s most trusted hygiene brands, but its execution varied significantly across markets. Different styles, fragmented strategies and inconsistent creative meant the brand often lacked the global coherence expected of a category leader.
Client
Reckitt
Agency
Rufus Leonard
Brand Audit Mapping
Brand Positioning
Brand Principles
TOV & Messaging
Global design system
Brand Guidelines
Dettol is one of the world’s most trusted hygiene brands, but its execution varied significantly across markets. Different styles, fragmented strategies and inconsistent creative meant the brand often lacked the global coherence expected of a category leader.
